I haven’t posted on here in a week or so and realised I completely forgot to document one of my exciting achievements last month: I was verified on Twitter. I’ve actually had a lot of people ask me about it- including some asking why it’s worth bothering with in the first place. So I thought I’d blog about the process, what happens after you apply, the benefits and everything else you might want to know about how to get verified on Twitter.
What does getting verified on twitter mean?
Getting verified on Twitter is simple to explain. You get a blue tick next to your name. And, well that’s about it actually. But like many things in life- it’s what that blue tick represents! The blue tick is a symbol from Twitter to say you are an ‘authority’ or ‘person of influence’. If you write about a particular topic or work in a particular field, that blue tick is a sign from Twitter that you’re to be trusted and taken seriously.
How to get verified on Twitter
Firstly, I must give credit to this fantastic article by Blogging Your Way to Riches Emma sets out how she applied for her twitter verification and I definitely used this as my inspiration when applying! Go give it a read if you haven’t already!
So, firstly you’ll need to fill in this form. The form guides you through what you’ll need before applying. Things like…
- A verified phone number
- A confirmed email address
- A profile photo
- A header photo
- A birthday (for accounts that are not company, brand, or organization accounts)
- A website
- Tweets set as public in Tweet privacy settings
So far, so simple. However, it goes on to then suggest common characteristics for accounts it verifies. Which includes
- If the account belongs to a person, the name reflects the real or stage name of the person.
- The profile and/or header photo reflects the person, the corporation’s branding, or the company’s branding.
I didn’t realise this at the time but I’m convinced this is why I didn’t get approved before- as my account was simply ‘a balanced belly’ and I used a cartoon logo. So if you’re serious about getting verified, I would recommend changing your accounts over to a real name and photo. I found this a bit daunting but I don’t think anyone really cared- and given that I used Twitter for both my blogs and freelance stuff; a simple real name just made sense- just make sure you change any twitter links to where it’s embedded on your site.
So, once you’ve prepared, you then fill in the form itself. The main thing you have to pay attention to are the sections where you link to your work and the section where you can submit an additional paragraph.
What kind of links should I include?
I had read Emma’s post previously but failed to get verified on two occasions- that’s because I don’t think I thought carefully enough about the links I included. The whole point of these links is to show the range of places you write for/work for/are featured in (so hopefully not just your blog) but also your areas of expertise. For example, I had previously linked to a Metro article I wrote about vegan ice cream. A good authority site but it’s little to do with my actual area of expertise.
This time I included links to my book on IBD, a piece I wrote about IBD for Metro, a piece about gut health for BT Online and self-care for The Independent: all closely linked to my ‘expertise’ in health and gut health in particular. So make sure your links focus on both a mix of authority and relevance to your niche.
What should I put in the paragraph?
So, once you’ve put your links, now is the time to include your additional supporting paragraph. Again, I’d read Emma’s post for advice and it was spot on- I just wasn’t really spelling it out the previous times. Emma talked about how she was an influence in relation to her daughter’s hip operations. So, I used my paragraph to emphasise my influence in relation to IBD: I mentioned the Facebook community I ran, the book I’ve written and that many people turned to me for advice. I used key words ,such as ‘influence’ and ‘support’ several times. I also emphasised that I wrote for lots of publications to emphasise my reach was wider than just my blog. I know that might not be possible for everybody- but it’s worth really thinking about what you are an ‘expert’ or ‘influence’ on- and how you help people.
What happens after you apply?
Most applications are resolved within a week. Most of the time, you’ll receive a rejection by email (check your junk mail as it is often in there). Other people have reported not receiving an rejection email at all. If you’re not rejected, you’ll magically notice the tick without any warning- a few days after you’ve applied. You’ll then by followed by twitter verified.
A lot of people have asked if it’s worth it. After I was verified, I definitely noticed an increase in followers- most from verified accounts (some a bit random, e.g. Sylvian Familes, several rappers- none of which seem to be my audience!). It has also really helped me used twitter for my writing, and I feel my tweets are more widely seen and engaged with. It makes it much easier to use #journorequest as I feel I am seen as more of an authority.