When it comes to blogging, there often seem to be different tiers that different blogs fall into. After all, in a world where literally anyone can start their own blog and put their content out into the world, not everyone is going to be in a position to generate a huge audience right away (the competition is fierce!).
The fact of the matter is that some blogs are just going to be there as a personal outlet for someone rather than as a viable career option. But what do you do if you want your blog to become your career? Do you need to just watch and wait? Well, no. Here are just a few things that you can do in order to take your blog to the next level.Also, check out my ‘How I Turned My Blog Into A Job‘ post for more useful tips!
1.Improve your website’s design
You might assume that the only thing that you need in order to bring new readers and take your blog to the next level is the best possible content. And sure, that’s a big part of it, but the truth is that without a well-designed blog, no one is going to be interested enough to engage with your content in the first place.
I recently redesigned my first blog-A Balanced Belly- and it navigates so much better! Once you’ve generated an income from your blog, working with a designer or WordPress agency can help you create the kind of blog that people will want to visit in the first place. If your blog looks amateurish, people will assume you are very new to blogging and not necessarily view you as a ‘pro’ (the same goes for .blogspot or .wordpress addresses)
2.Find a niche
There are so many blogs out there that’s it’s often all too easy for them to blur together and become indistinguishable from one another (especially so for lifestyle bloggers) The only real way to avoid this is to find a niche that makes your blog stand out. It could be a specific topic or an angle that you approach things from. Figure out what makes your voice totally unique and do everything you can to lean into that as much as possible. People should be able to read your content and instantly know where it came from.
3.Improve your writing
Your blog’s design might impact whether people want to read your content in the first place, but your content is what they’re there for. You need to make sure that the content you’re putting on your blog is actually worth reading. You might be a good writer, but to have a really successful blog, you need to be a great one. You need to be able to write in as dynamic and engaging a way as possible. Otherwise, you’ll just end up with readers who end up clicking away after barely reading through a whole paragraph of a single post. This can then help you develop your blog-writing into other areas such as freelance journalism (read my tips on that here)
One of the most important things to remember is that there is sometimes going to an element of luck to your success as a blogger. Being in the right place at the right time is going to make a big difference. However, it won’t matter how lucky you get if your blog isn’t up to the right standard so get out there and make your own luck!