AD-SPONSORED POST.
Today we’re going to delve into other aspects that could be holding you back from your website being the forefront of your small business niche. Let’s take a look at some of the updates you need to keep on top of to be on top of your competition….
Time is behind pretty much everything and the one thing we hate is it being wasted.
When it comes to your website loading and running time, even 7 seconds of loading feels like 20. That also feels too much for the regular customer browsing online and chances are they are already gone by the 5th second. Your slow website speed is also severely affecting your bounce rate, placing it very high.
Now your internet speed could be an effect of the way your site was built, especially if made a number of years ago and not in tune with the latest design trends. It can also be older themes that are being used or cluttered UIs. Maybe it’s down to your video files and images that are heavy due to large file sizes. By using google page speeds insights will give you a clearer grip as to what’s going on.
Due to today’s propensity for home-based working, it’s been a major concentration this year on data safety, especially for your client’s personal and financial information.
More than ever the ensuring of security measures being up to date is of prime importance to combat potential hacker attacks. Even if your technology is no more than a year old, they must be constantly updated when required to avoid catastrophic effects on your business and its reputation.
There is nothing worse than your trust from clients being tarnished by them being subject to phishing scams or having their personal and financial information stolen and sold due to you not being up to date with security measures.
If you run a Content Management System (CMS) then be sure that it is updated at every opportunity and that your security on your website is compliant with the industry standards in place. Also consider GDPR compliance and that you have liability insurance.
If your website is not sporting a mobile version then you are wasting your time and energy!
If you don’t have responsive web design you are not attracting over 50% of business opportunities that are using mobile technology to solve the problem that you specialise in. It’s safe to say that you need to update to the responsive design for your website straight away to stop losing business. Your older website was probably designed at a time when mobile devices were not so popular for online browsing, but today it’s a great disservice to you.
Using a website design company-like Stockport website design – who sponsored this AD- can help to ease the transition into responsive web design for your business. Whatever the requirement to bring your business up to the level where the internet drives more business for you, these areas are key to successfully navigating people to your website