Quiet periods and lulls are so common in the freelancing and blogging world- the summer months can be frustrating for bloggers as traffic can be down due to the hot weather and there are so many bank holidays which means communication can grind to a halt (especially when it comes to unpaid invoices and accountants not being in the office!) All of this can leave you feeling a bit deflated, so today I wanted to share some of my top tips to be proactive during these quiet periods.
This blog post is in collaboration with Boost Capital, who like me, are champions of small businesses and help them with flexible funding via their Merchant Cash Advance (which you only repay when you’re paid!). As a small business owner myself, they’ve asked me to share my own experiences and suggestions on how to keep proactive during these quiet periods to make sure your blog keeps ticking over and of course- money is coming in.
1. Start planning out a passive income project.
I know that sounds incredibly American but it doesn’t have to be complicated-and passive income is a fab back-up during quiet periods. This can be as simple as a low priced download or a more extensive e-course. Read through your blog and think about: what is the one question I’m being asked or keep answering? And create a simple low priced download to answer it! my case, I kept being asked about working with brands so I used a Canva to create a simple pitching ebook
You can read my blog post on how to create a paid for product, such an ebook to get started!
2. Add affiliate links to old content
Use google analytics to see which of your content is popular – and add some affiliate links; even if the content is years old! I did this at Christmas on an old ‘Dairy Free Advent Calendars’ post and earned an extra £20 in Affiliate Income! One thing that Emma Drew (more on her course here) taught me was that going back to old posts and linking to relevant, free Amazon ebooks is a great idea-yes you won’t earn an income from them but any purchases made within 24 hours of clicking a link will track-so they might end up doing a huge shop a few hours later!
3. Pitch ideas ahead
Start brainstorming content ideas, and if you’re feeling motivated, start pitching them! Just make sure you pick your timing carefully-probably not best the hour before everyone breaks up for a bank holiday!
4. Work on your portfolio
One thing I talked about in my blogging to freelance writing post is the importance of a portfolio. So use this time to go through all of the writing you’ve done and create one (I use Journo Portfolio). Make sure it’s linked to on your blog and twitter bio (you could do this through a pinned post)
5. Read up!
I am a massive fan of personal development and there are lots of books out there to help you and your blog. Be proactive in quiet blogging periods and do some reading.
Some of my favourites are…
My very own pitching to brands ebook
6. Go through your inbox
Be proactive and go through your inbox! Firstly, you might find something that slipped through the net-but if not, use the time to create a database of all PRs you’ve worked with before (make sure this is GDPR compliant!). Now either send them a follow-up email to see if they need any help !
I hope you found this blog post helpful.
Disclaimer: This is a collaborative post.