10 tips for improving your SEO as a blogger

May 18, 2020

Want to get found in more Google searches? Want to grow your blog traffic in a long-term and sustainable way? Then you need to get to grips with SEO! Eb Gargano the blogger behind Productive Blogging and Easy Peasy Foodie (and self-confessed SEO geek), shares her top tips for improving your SEO….

In just 10 months I grew my blog from 14,000 page views per month to 160,000 pages views per month. And in the 10 months after that it increased to just shy of 250,000.

Want to know how I did it?

SEO – that’s how!

SEO (short for Search Engine Optimisation) is the practice of optimising websites to make them reach a high position in search engine results.

If your website ranks highly on Google for lots of different search terms relevant your niche, you can be guaranteed, not just LOTS of traffic, but lots of GOOD QUALITY traffic – people who are actively searching for what your website has to offer.

Want to know how to get this goodness for your blog too?

Here are my top tips for improving your SEO…

1.Write great content

Great content is at the heart of SEO. Search engines want to provide their customers with great search results. If your blog post is the BEST ANSWER to a searcher’s query, then you will rank number 1 for that query – it’s as simple as that!

So ensure every blog post you write is the best it can possibly be: well researched, well written, easy to follow (pro tip – use subheadings!), and illustrated with good quality photographs and/or graphics. 

If you regularly produce great content that really helps people with what they need to know, Google will send them your way.

Conversely, if your content is poorly written, poorly presented or just plain confusing then, even if you implement every other SEO tip under the sun, you are not going to get much search engine traffic.

Read more: How to write the perfect blog post

2.Do keyword research

It’s all very well writing great content, but if no-one is searching for information on that topic, you still won’t get any search engine traffic.

Before you start to write, use a keyword research tool like Ubersuggest to find out what people are actually searching for. Try to choose a keyword (or, more likely, a keyword phrase) that has a good number of searches but isn’t too competitive.

Next, type your keyword phrase into Google and see what questions come up – try to answer those questions in your blog post too.

Read more: How to actually DO keyword research

3.Get the Yoast SEO plugin (and set it up properly!)

Yoast have created a wonderful plugin that will help you enormously with your SEO. If you haven’t already got it, then get it now – it’s FREE!

If you do have it, take a few moments to go through all the settings and make sure you have it all set up correctly. These settings really do matter – having it all set up correctly can give your SEO a huge boost!

Read more: How to set up the Yoast Plugin PROPERLY!

4. Optimise every post for your keyword

Every time you write a blog post, make sure it is fully optimised for your chosen keyword or keyword phrase. Ensure your keyword appears in the following places…

Your post title

Your first paragraph

The alt description of your images

The meta description (you will find this in the Yoast box)

Scattered a few times NATURALLY through your post

At least one subheading

Use the Yoast plugin to help you do this. Put your keyword into the Yoast box at the bottom of your post and it will give you advice about how to improve your post.

Read more: How to use Yoast SEO to grow your blog

5.Create a good internal linking structure

Internal linking is the practice of linking between blog posts on the same website. Having a good internal linking structure is a hugely important part of SEO.

Search bots follow links, so internal links help them understand your content better and find it all.

But internal links are also good for your readers – helpfully pointing them to additional information on the topic.

Ensure every post you write links to a few other posts on your site and try to make sure that every blog post on your site has at least one internal link pointing TO that blog post. (Blog posts with no internal links pointing to them are called ‘orphaned content’.

6.Build backlinks to your blog

Backlinks are links pointing TO your blog from OTHER websites. Google uses these links to get a picture your blogs ‘authority’.

If your blog has lots of good quality backlinks, Google considers you to have greater authority than a website that has few links pointing to it, or lots of poor quality backlinks.

You can build good quality backlinks by participating in roundups and blogger linkys/link parties, guest posting and contributing to articles written by other bloggers, brands and online publications.

It takes time to build backlinks, but by willingly participating in roundups and articles, as well as proactively finding opportunities to guest post, you will slowly build some good backlinks. And the bigger and more popular your blog becomes, the greater the opportunity for backlinks becomes.

7.Good site structure

The structure of your blog is very important for SEO. Make sure your blog is easy to navigate – for both readers and search bots!

Take a long hard look at your site and ask yourself, ‘Is it easy for readers to find what they are looking for? For example, are your menus helpful? Can readers find the search bar easily? If you run any linkies, can people find the latest one easily from your home page?

A good way to check if your site is easy to navigate is to ask other people. Remember you know your site like the back of your hand and can probably find anything you want, but other people may not find it so easy! So, ask some kind friends or blogging mates what they think.

8.Make sure your website is mobile friendly

This one is HUGE!  

The majority of people using the internet these days are doing it on mobile devices. Consequently, Google prioritises mobile responsive websites in its search results.

Therefore, you MUST have a mobile responsive site if you want to do well on search engines.

If your site looks clunky on mobile, or worse still your site doesn’t even have a mobile version, it may be time to buy a new theme – one that is mobile responsive!

Read more: How to choose the right theme for your blog

9.Improve your site speed

The faster your site, the better it will do in search engine results. So, try to do everything you can to ensure your site is running as fast as possible.

The first thing to check is that you are using a fast and reliable host (some web hosts are notoriously slow!).

Site speed can also be improved by deleting any old plugins you don’t use any more, installing a caching plugin and making sure the images you upload are not too large.

To test your site speed, go to Pingdom, type in your URL and hit ‘start test’. Don’t be alarmed by all the random stuff, just see how fast your site is loading. Every second you can shave off your site speed will improve your SEO and consequently your traffic!

Read more: 11 easy ways to improve site speed that ANYONE can do!

10.Ensure your website is well-maintained

Finally, a very important part of SEO (and one that is often forgotten about) is ensuring your website is well maintained. This means things like:

10 tips for improving your SEO – a final piece of advice!

Please don’t be overwhelmed. I realise it may look like you have a lot to do, but you don’t have to do it all by TOMORROW!

If you work slowly, but consistently, on your SEO, you will reap big rewards in the future.

And remember – the results of working on your SEO are LONG LASTING (not just a short- lived spike, like you might get from Pinterest or social media). And if you keep writing great content and optimising it for SEO, you will keep doing better and better in search engines and continue to grow your traffic.

Good luck!


Eb Gargano is a professional blogger who blogs at and Drawing on her business and marketing background, she has turned blogging into a successful career. She is passionate about sharing her business, blogging and productivity tips and seeing bloggers turn their blogs into successful businesses, without burning out.
Twitter: @ebgargano
Instagram: @productiveblogging

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2 responses to “10 tips for improving your SEO as a blogger”

  1. Jodie says:

    Just had a skim over this to remind me of SEO and realised I’ve not been internally linking to my new content – ut oh. Another thing to add to this weekend’s to do list! Thank you for these tips

    Jodie @ Jodetopia xx

  2. silicide says:

    Ӏ have read so many content on the topic of the blogger lovers except this paragraph is actually ɑ good piece
    of writing, keep it up.

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