How to use branded merchandise to promote your business

Giving away branded merchandise is a fantastic way to attract new customers and encourage repeat purchases from existing ones. It’s also something adopted by influencers and/or popular brands whose logo is popular.

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Merch is essentially used as a successful marketing tactic across many companies and with various different options on the market, from stationery to clothing, you can’t go wrong.

There are lots of ways to incorporate promotional products into your marketing campaign. For instance, giveaways work really well-especially on social media.

Another example is if you’re heading to a client pitch meeting, you could take along some branded notepads and pens so that they are reminded of you even after you leave.

Branded merchandise is also popular amongst ecommerce websites, who like to add a little gift to their customers’ orders as a way of saying thank you.

Of course, doing this all year round will be pretty costly so you could think about maybe doing it at Christmas, Valentines or another special occasion. This is a fantastic way to make a lasting impression and encourage people to buy from you again.

The items you choose should be representative of your brand. For instance, if you publicly claim to be an eco-friendly company, you might want to choose products that are manufactured from recycled materials. If you sell beauty products, you could giveaway little branded nail varnishes, or something else that resonates with your brand identity and the products or services you provide.

Even if your branded merchandise doesn’t immediately result in a huge rise in sales, like lots of other marketing techniques, it will still allow you to engage with potential customers and create a buzz around your company. Don’t be afraid to try out a few different techniques until you find something that sticks.