Today I’m back with some blogging tips, and this time I am going to be chatting with you about my continued efforts to grow my blog traffic. Last week, I hit over 1000 daily views (on my main blog: A Balanced Belly) for several days in a row and a couple of you in my Facebook group asked me to share my top tips.
Revamping Old Content
I decided I’d try to blog a little bit more but knew I couldn’t post lengthy blogs every day. For this, I adopted two strategies. Firstly, revamping old content. As winter is coming, I went over my old recipes and updated the images. Like this pumpkin pie smoothie. I created new pics for Instagram and pins for Pinterest. I then shared in relevant groups. This is definitely worth doing with Christmas content too, especially since older content has built up with Google.
Old Pin New Pin
I used Canva to make my images. The second pin looks more ‘autumny’ and the quality of images are much better. However, the first pin still does ok on Pinterest- so using the two together brings more traffic! This is something I plan to experiment with more and use several pins for the same post. I have two popular posts with google: gluten-free subscription boxes and dairy free advent calendars. So I plan to revamp these too: adding better images and links to other posts to lower bounce rate.
Start Spreading The News!
Another thing I focused on to increase content was shorter news stories. Being gluten-free, there’s always new product launches and a write-up of one (like this one about dairy-free pizza) only takes about ten minutes but can bring in lots of traffic. Always try to answer questions the audience has, e.g. the price of something, their ingredients or a launch date. These types of stories do well on Facebook too.
A side note to this is to start thinking about what people would be excited about. I do think transitioning from a hobby blog to a site that is more of a job is thinking more of the reader and traffic. It doesn’t mean that what you write can’t be fun- but the balance has to be there.
Pinterest is also a bit traffic driver for me (you can read more about how I get traffic from Pinterest in this post) but I decided to join a few more boards and get pinning my seasonal content. I also had an overhaul of my Facebook page~changing the header so it clearly summed up my content and experimenting with video. One of my videos went a bit viral gaining about 400 followers in a week. It is hard work but video definitely seems to be the way forward. Especially videos that link to your content that you can link to in the post.
I then ensured I kept posting relevant content~creating a Canva image with a question or unusual fact that prompted discussion worked well. I also started to share the Facebook post into groups (rather than post links in there). Here’s an example…
It actually reached 9821 people according to Facebook, which is a massive increase of the usual few hundred I get.
Sidenote: This was working really well but then Facebook randomly blocked me from sharing in groups for 7 days. Apparently, this has happened to a few bloggers, so while I don’t think I overdid at all (sharing daily in a few groups) just a word of warning !!
I was also verified on twitter! I am planning a seperate post about that and whether it has any impact on my views!
Anyway, that’s just a few tips on growing my page views. For more info on this, the following blog posts might also help!