I’m back with another brand spotlight! This week I am chatting with Emma from Fetch Friends. She is an ex-blogger so was really informative and understood both sides of the coin! I also couldn’t resist asking a question about gift guides too!
Just before we begin, this week’s Sunday newsletter sees more brand ops than ever before! So do make sure you’re signed up!
Q: Hi Emma! Tell me a bit more about Fetch Friends? In what way do you work with bloggers?
Fetch Friends is a social influencer outreach agency, working with clients in the film, luxury and toy industries. We work with influencers on a diverse range of projects, from screening events, launches, features, product placements and reviews – the list is endless!
Q:As a past blogger yourself, what do you think are the common miscommunications or barriers between brands and PRs?
I think the biggest barrier is that it’s all about timing – a blogger who is absolutely fantastic could get in touch to work with us, but it might be we don’t have the perfect project for them just yet. Checking in every so often is a great way to stay on their radar though for when the perfect opportunity comes up.
Q:What do you look for in a blogger you work with?
We look at a number of elements depending on the project such as DA Rating and engagement levels, but if a blogger is passionate about the project that really wins through.
Q: Great to hear! Are stats everything? What stats do you focus the most on?
We tend to focus on engagement over following count, but a blogger’s niche, DA rating and passion are just as important.
Q: It’s so difficult to understand rates and when you should charge. Any tips you could offer us on how to broach this with PRs?
I think the best advice would be to stick to your guns and a price you think is fair for your following.
Q:Do you welcome pitch emails from bloggers? What makes a good pitch in your opinion?
We love to hear from new bloggers. When it comes to pitching, it might increase your chances if you can research the brands a PR represents in advance and share any ideas you think would work well. We would also recommend joining our mailing list and Facebook group to pitch for specific projects.
Q:Have you ever had bad experiences with bloggers?
Our experiences with influencers have been really positive so far! We often build relationships with influencers and work with them long term.
Q:How can bloggers get in touch and discuss working with you?
Bloggers can find out more information via our website fetch.fm/FetchFriends, or they can email me directly at firstname.lastname@example.org
Q:Finally, is it too early for bloggers to get in touch regarding Christmas gift guides yet?
It’s the perfect time! We’re actually looking for influencer gift guide placements for a toy racing set over the next week or so. If this sounds like something you would be interested in please do get in touch.
Make sure you read the rest of the brand spotlights here