5 blog posts to read if you want to get featured in the media
Getting featured in the media can be the springboard you need to cement your brand’s success; you could have a groundbreaking business idea but if no one knows about it then they also won’t know why they need it. Securing media coverage builds brand awareness and gives you the chance to tell your story and explain why your idea is what the world needs. It also has the potential to increase sales as more people discover your business.
Good quality and sustained media coverage has the power to help your business achieve huge milestones, but actually achieving that coverage can seem like a minefield and it takes time to contact the right people and get their attention. So if you’re struggling to secure media coverage, you need to stop and read these 5 posts before you send your next pitch.
13 Bloggers Share Their Tips for Brands Reaching Out
Bloggers might seem like the easy option when trying to secure coverage; most make their email addresses publicly available and disclose that they work with brands. Having said that, there is a right (and a wrong) way to reach out to bloggers, and making sure that you’re on the right side of this line will help you to get more responses and boost the amount of coverage you receive. This article explains some of the common mistakes, as told by bloggers, to help you improve your pitch.
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5 Tips to Write a Press Release for Your Service-Based Business
Advice for writing product-focused press releases is commonplace; a lot of service-based businesses don’t think that getting press coverage can work for them. Despite the lack of writing advice, service-based businesses can benefit massively from securing media coverage, and having a press release is a vital part of this. If you’ve got writers block, make sure you read these 5 tips to help you write a press release for your service-based business.
How to Write the Perfect Press Release Cheat Sheet
Whether you’re about to pen your first press release or you’ve written several, there’s always room for improvement. Journalists are usually short on time so it’s vital that you give them only the most vital information, packaged in an easily-digestible format. My free cheat sheet will help you to write the perfect press release.
Click here to get my cheat sheet
6 Tips for Getting Press Coverage for your Brand or Blog
So you’ve got a unique business and a great press release – now what? Emailing journalists can be one way to secure coverage but it’s definitely not the most effective. If you’re looking to secure coverage for your blog or small business then make sure you read my tips to get the most out of the time you spend pitching journalists.
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Behind The Scenes: How I Spend a Day in Freelance PR
If you’re just starting to work on your brand’s PR strategy, then knowing where to start is the first challenge. I documented how I spent my day working as a freelance PR to share my workflow and give you some tips to start securing media coverage for your blog or business.
Follow my Day as a Freelance PR here