Hi everyone, today I wanted to do a quick post to blog about finally hitting Mediavine’s traffic requirements! Now I appreciate not everyone is into the type of posts about traffic stats, and, to be honest-they’re not my cup of tea all the time either. I don’t agree with random targets for the sake of it- but this time my goal was for a specific passive income.
For those of you who don’t know- Mediavine is an advertising networking that has strict entry requirements-25,000 sessions per month (a session is not the same as a page-view FYI); so I’d set myself this as the goal of meeting this by the end of the year on my main blog-A Balanced Belly.
So, today I wanted to talk about one of the most common complaints I see bloggers talking about: why no-one is reading your blog. You might know that my latest venture is all about blogging outreach (I now run Chronic Illness Bloggers which helps connect bloggers who blog about life with an illness and brands and advertisers) as well as doing blog audits and helping bloggers with their sites. During this time, many of my conversations have been about stats and more specifically people asking: why is no one reading my blog?
Traffic is important. I know many bloggers will tell you it isn’t but most of the time we’re blogging for two reasons: a) we want people to read our words and feel inspired or informed and b) we want to be hopefully paid or compensated for our words (if that’s you, do go fill out my blogging money survey as I’m trying to keep track of how much bloggers charge- I’ll be sharing in a blog post soon!). So unless you are blogging purely for yourself, it’s ok to admit that you want people to read your blog!
After looking at a LOT of blogs this week- I wanted to share ten mistakes some bloggers are making…
1.It’s hard to navigate
I think bloggers underestimate the attention span of an average reader at times. Often, on landing on a site it can be hard to navigate with unclear headings or no introduction to what the site is actually about. Make the purpose of your blog really clear as soon as the reader arrives on your site. One way to do this might be to have a landing page so you can send your different types of readers off in different directions.
2.You’re not offering value
One of the quickest ways to gain traffic is to offer something of value-whether it’s a free download or ten tips on something (just like I’m doing now!). If your blog is purely your own reflections an a journal for your life; that’s absolutely fine-but you might need to accept it might not be the traffic-building blog you’d like.
3.It doesn’t stand out
You don’t have to have a clear ‘niche’ but you do have to offer something different in my opinion. There are just so many blogs out there- why would anyone read yours over a thousand others?
4.It takes too long to load
I’d recommend using google page speed insights to see how slow your site is to load- this can be really offputting; especially if people are scrolling on their phone.
5.You’re focussed on false engagement
Follow trains. Comment pods. Like for Like. Whatever you call them, they’re really bloody annoying. And all a bit fake. I might use one once in a blue moon-but only if I know the reader is likely to stick around afterwards.
For example, if I have an amazing post on The Bloglancer; I might use these to drive people to my site (since them being a blogger is the perfect audience) but make sure I have all the different ways to follow my blog so they’ll stick around. I wouldn’t do this for my first blog, A Balanced Belly, however-since it’s unlikely I’d find people geniunely interested in my content.
You might spend thirty minutes of comment pods and follow trains to bring in one hundred readers one day; but it would be better spent working on Pinterest- to bring in potential one hundred readers every day.
If you’re only blogging a few times a way and have regular sponsored content, it can definitely impact your blog. So your sponsored content needs to BE BETTER than your original content, not just stuff you’ve posted and hoped nobody would read. Treat every sponsored post not just as a way to make money, but a way to get traffic. Always ask if you can offer a giveaway item (which is a very easy way to boost traffic) and always share on social media, create pins AND make it interesting (too many bloggers just don’t do this)
7.You’re not keeping people on the page
Always do your very best to keep bloggers on the page once they’ve arrived. Try to have recommended posts at the bottom of the page and interspersed throughout (either through images or links). Make sure you click the ‘open in a new window’ tab, so you don’t lose the blogger!
8.You don’t know who you’re writing for
Yes, you may have the nice template and an Instagram-worthy feed; but who is your ideal reader? What are they likely to want to know that you can help them with. Quite a few bloggers have readers surveys and they can really help get to grips with what the reader is after. Another way is to look at your stats and see which style of post is consistently popular.
9.You’re not sharing enough
Make sure you are sharing your old content as well as your new stuff. I often go through my blog and see what type of evergreen content I can reshare ( I either do this manually or use the app ‘HiPlay’ which works with Buffer). It’s also worth making sure you are continually sharing old posts around key dates- so get your Easter posts scheduled!
10.You haven’t bought my book.
Sorry guys, this wasn’t intending to be self-promotion; but I already designed my pin for ’10 tips’ and I’m having a mental block around the last one- so I thought I’d give my new ebook about building traffic a mention. If you’re looking to build your traffic, it’s got lots of practical tips and I also offer blog audits if you’d like me to take a look at your blog specifically to see where you’re going wrong?
I hope this post helped and I’ll be back with a new PR interview in a couple of days!
So for the past few weeks, I’ve been really busy and felt as if I needed some new seasonal content. You know the type: pumpkin recipes, Christmas guides and anything with the word ‘autumnal’ in. Since I already get some traffic from Google and Pinterest, I noticed some of my previous year’s posts were starting to get more hits- for some reason it’s now perfectly acceptable to google Christmas advent calendars in September. The old content was being read but to be honest, it was bit tired: dead links, crap images and very 2016. The solution was clear: to start working on my old content and make it as good as new! Here’s what I did:
Today I’m back with some blogging tips, and this time I am going to be chatting with you about my continued efforts to grow my blog traffic. Last week, I hit over 1000 daily views (on my main blog: A Balanced Belly) for several days in a row and a couple of you in my Facebook group asked me to share my top tips.
Revamping Old Content
I decided I’d try to blog a little bit more but knew I couldn’t post lengthy blogs every day. For this, I adopted two strategies. Firstly, revamping old content. As winter is coming, I went over my old recipes and updated the images. Like this pumpkin pie smoothie. I created new pics for Instagram and pins for Pinterest. I then shared in relevant groups. This is definitely worth doing with Christmas content too, especially since older content has built up with Google.
Old Pin New Pin
I used Canva to make my images. The second pin looks more ‘autumny’ and the quality of images are much better. However, the first pin still does ok on Pinterest- so using the two together brings more traffic! This is something I plan to experiment with more and use several pins for the same post. I have two popular posts with google: gluten-free subscription boxes and dairy free advent calendars. So I plan to revamp these too: adding better images and links to other posts to lower bounce rate.
Start Spreading The News!
Another thing I focused on to increase content was shorter news stories. Being gluten-free, there’s always new product launches and a write-up of one (like this one about dairy-free pizza) only takes about ten minutes but can bring in lots of traffic. Always try to answer questions the audience has, e.g. the price of something, their ingredients or a launch date. These types of stories do well on Facebook too.
A side note to this is to start thinking about what people would be excited about. I do think transitioning from a hobby blog to a site that is more of a job is thinking more of the reader and traffic. It doesn’t mean that what you write can’t be fun- but the balance has to be there.
Pinterest is also a bit traffic driver for me (you can read more about how I get traffic from Pinterest in this post) but I decided to join a few more boards and get pinning my seasonal content. I also had an overhaul of my Facebook page~changing the header so it clearly summed up my content and experimenting with video. One of my videos went a bit viral gaining about 400 followers in a week. It is hard work but video definitely seems to be the way forward. Especially videos that link to your content that you can link to in the post.
I then ensured I kept posting relevant content~creating a Canva image with a question or unusual fact that prompted discussion worked well. I also started to share the Facebook post into groups (rather than post links in there). Here’s an example…
It actually reached 9821 people according to Facebook, which is a massive increase of the usual few hundred I get.
Sidenote: This was working really well but then Facebook randomly blocked me from sharing in groups for 7 days. Apparently, this has happened to a few bloggers, so while I don’t think I overdid at all (sharing daily in a few groups) just a word of warning !!
I was also verified on twitter! I am planning a seperate post about that and whether it has any impact on my views!
Anyway, that’s just a few tips on growing my page views. For more info on this, the following blog posts might also help!
Sometimes, it can feel really overwhelming with the sheer amount of blogging courses out there. There’s ones that specialise in Pinterest, others that promise to make you an Instagram queen or grow your affiliate income from 0 to thousands in 30 days. As I am only just beginning my journey into full-time blogging, I just couldn’t justify the hundreds upon hundreds of pounds these courses often cost, just to focus on one area of my blog. So it was only a few months ago when I decided to take the plunge and invest in my very first e-course.
Somebody once told me that ‘people invest in people’. It’s something I’ve always tried to apply to my own blog- making connections and always helping others. It’s one of the reasons behind changing my social channels to @jennafarmeruk (well, that and my desperation to get a twitter verified tick!). Well, Emma Drew is somebody who I have followed for absolutely ages and when she announced her first course ‘Turn Your Dreams Into Money‘, I knew I had to buy it. I was completely sold before I’d even looked at the course outline! Emma has always taken the time to help and support me (even when she definitely should have billed me for her time)- so I just knew it was going to filled with amazing guidance.
I was lucky enough to be part of the ‘beta’ tester group- which meant I was one of the first people to take the course. So I have taken the whole course and feel I am in a strong position to give an in-depth review.
What Does the Course Cover?
One of the best thing about the course is the huge amount of topics it covers. It begins right at the beginning with a few modules for brand new bloggers (I originally skipped these but then actually returned to them when I launched The Bloglancer) and covers everything from gaining traffic, social media, Pinterest traffic, how to find sponsored posts, affiliate marketing, creating a product, repurposing old posts. The list is endless. Unlike most courses, it’s text and worksheet based rather than videos.
This was a huge bonus for me as there was literally no faffing! I’ve tried free courses in the past and I’ve been put off by the lengthy introductions and waffle- you are often 10 minutes in before anything of value is given. Emma’s course doesn’t set out to be the most visually appealing- instead, it’s almost as if she’s piled up everything she knows and divided it into chunks. They read like short and snappy blog posts on every single topic on blogging you could ever think of.
Did It Help Me?
Yes! I consider myself a fairly established blogger: although I still have a lot to learn, I don’t need to be taught the basics. I was worried at first as the first few modules are for ‘new’ bloggers- but actually Emma still taught me things in this section! From writing a disclaimer to backing up your blog.
My favourite part is that each member of the course gets a free in-depth blog critique. To do this, you simply send your key concern over (mine was traffic and SEO) and Emma will do an in-depth critique via video and send it back to you. Straight away Emma was able to show me my Alt Image descriptions were wrong, my site speed was really really slow and my site layout needed improving! She also suggested a few affiliate ideas for me. I am still working through the advice- but I’ve managed to increase my site speed, apply and earn through a few more affiliate ideas and am now on mission SEO!
I am so glad I purchased the course and I know it’s going to be something I go back to time and time again. Emma has a big supporter of my ‘Bloglancer’ adventure, so I was really pleased when she offered to give my readers an exclusive discount! If you enter the code BLOGLANCER into the checkout-you’ll receive a huge £50 discount off at the checkout! The course is usually priced at £197 but by using my code you’ll get it for £147 instead. Given that many bloggers charge this just for a critique, it’s a really reasonable price. If by some miracle, you don’t know Emma’s blog, do go have a read to as there’s tons of advice on blogging and making money on there!
Disclaimer: As a referrer of the course, I do receive an affiliate payment. However, this discount is significantly more than you can find on other sites and this is the only course I am currently promoting because it really is brill!
Of all my social channels, Pinterest has the lowest number of followers; yet is easily one of my biggest referrers. Doesn’t make sense, does it? Despite a paltry 700 Pinterest followers, I average 400 hits from the network each day- and that’s why I am so certain of its power to boost your numbers. Let’s learn more about how I use Pinterest to drive traffic and make money (this is a great guide for using Pinterest for affiliate earnings too!)
1.Focus on evergreen content.This is the biggest one for me. For Pinterest to do well, your pins need to e evergreen-meaning the information is relevant all year round (with the exception of seasonal content which does well at specific times of year). I believe every blog should ensure it’s content strategy is focused on evergreen content as that’s where the views are long-term.
The type of evergreen content that does well on Pinterest tends to recipes, tutorials, how to guides, information articles and listicles. While it’s certainly easier to do well on Pinterest as a food and health blogger, everyone has the potential to create evergreen pinnable content. Fashion blogger? Try a DIY customisation tutorial. Beauty blogger? A list of thrifty beauty hacks. Try to focus on doing this at least once a month.