makingmoney

The multi-hyphen method review: The book every freelancer needs to read.

I’ve written a few times about how much I devour books about blogging and freelancing. I’ve already shared my favourite blogging books that I can’t live without, and I recently wrote about the best new books for entrepreneurs for The Independent. However, I’ve often felt there are not many books that sum-up the reality for myself and many of my readers: those who juggle several different job titles; make an income from their blog one month and not the next and have about twenty ideas for side-projects in their notebook.

That’s why when I came across ‘The Multi-Hyphen Method‘ by Emma Ganon a few months ago (whilst researching for the article I mentioned previously); I was incredibly excited. I’d heard Emma on a podcast talking about how she struggled to always define ‘what she did’ -and that was ok! Her concept of a ‘multi-hyphen’ approach to work perfectly summed up my journey of going from a teacher to blogger with two blogs; a freelance journalist and now blog outreach manager of Chronic Illness Bloggers Network!

Sadly, the pre-release copies weren’t available in time for me to include Emma’s book in my previous articles; but I remained curious and was so pleased when an advanced copy landed on my mat this week (yes, I really have read the whole thing in less than a week!)

This multi-hyphen method reviews explains why this is one of my favourite books and why every freelancer needs to read the multi-hyphen method!

Emma starts her book by highlighting just how common going freelance is becoming and, as someone who is still relatively new to the world of self-employment, it’s great to know!

I really loved how she also addressed the idea of ‘success’ in this section too. After ploughing my way through business books, many talk about concepts of success that don’t resonate me: earning millions, working four hours a week. Success to me, I realised as the book progressed, is flexibility: to work the hours you’d like, focus on projects your passion about and be in control of your career.

But this isn’t a ‘go freelance now’ type of book (or a book on ‘being an influencer’ as Emma quickly points out!)

Emma highlights how not every project you work on has to be monetised (something, I admitted I struggled with in my post ‘the blogging lies I’ve told‘ and actually it’s perfectly okay to define yourself as a writer, creator, artist, podcaster, YouTuber or whatever else you see fit; without actually bringing in an income from it. In other words: it’s SO not just about the money.

Encouraging flexible approaches to work is a big aspect of the book and part of Emma’s definition of success. She acknowledges the very valid point that not everyone can quit their jobs instantly (Thank you! It took me many years to finally quit the teaching game) or perhaps they won’t want to at all.

There are tips on developing your ‘multi-hyphens’ without burning out and considering things like job sharing and talking to your employer. Most business books share case studies of multi-millionaires but Emma shares those of real-women who love all the different parts of their job; from the senior nurse who has a book deal to the full-time paramedic who runs a blog: these are the types of women we should be reading about in business books!

As the book progresses, there’s plenty of practical tips to apply too: such as Emma sharing her tips on using energy wisely, working for free and how to gain your confidence. It’s such a gem of a book and I know I will keep dipping back into it in the weeks and months to come!

I rarely take the time to write in-depth book reviews, but I just really wanted to take the time to blog this one and share it with you. The Multi-Hyphen method isn’t available until the end of May but if you are a blogger with a ‘day job’, a new freelancer or ‘not quite sure which of the twenty things your juggling best defines you’ I’d 100% recommend you pre-ordering this now.

Disclaimer: I received an advanced copy of the book with no obligation to review. Post contains affiliate links.

 

How Much Do Bloggers Charge For Sponsored Posts?

Hi everyone! Today’s the day: I’ve finally managed to make sense of, and write about, my sponsored post survey!

One of my most popular posts is: ‘How much should I charge for sponsored posts?’  And whilst this is still a useful post that breaks down the key things a brand might be looking for; how to create different package costs and work out a fee right for you; lots of you still ask me about the specifics. So I decided to create a survey that answered questions such as: how much should I charge for a sponsored blog? what about sponsored social posts? and how much should you charge for guest posts, use of images and giveaways?

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NEW EBOOK: Everything you need to grow your blog in 2018

Today I’m back! With my second ebook finally complete. After talking about the power of ebooks in my post on passive income projects, I set about creating my second-and it’s here! The Blog Growth Toolkit!

 

What is the blog growth toolkit?

The blog growth toolkit is an ebook which is full of practical tips on…

  • Planning content people want to read and share
  • Using social media to boost traffic
  • Getting all the views on Pinterest
  • Setting up and making the most of a mailing list.
  • How to grow your blog and take it to the next level in 2018

As well as plenty of printable pages to track your stats, growth and ideas to take your blog to the next step. All this for only £5.99!

Is it Right for Me?

  • Do you already have a blog and social channels? This is not a guide for those who haven’t yet started a blog. Instead, it’s for those who have already got the basics of the blog set up, and want to take it to the next level! However, if you’re already an established full-time blogger, this might not be the best purchase for you as you may already have nailed your blog growth and traffic.

 

  • Are you cautious about spending lots of money when you’re not making very little blog income? All my ebooks are set a very reasonable rate (of £5.99) as I strongly believe growing your blog shouldn’t have to cost the world!

 

  • Do you want a steady, realistic increase in growth and NOT millions of followers? If you want to grow your blog but aren’t daydreaming of millions of followers, then this is the blog for you. I don’t have millions of followers. I hate ebooks that promise this (because I’ve read them and I still don’t have a million followers. If I did, I’d be selling toothpaste ads on Instagram instead of blogging here. Instead, this is real, practical tips to grow your blog steadily month on month.

What if I need extra help?

For the first time ever I’m offering two options for my ebook. The first option is the ebook itself but the second choice is the ebook plus a personalised blog audit! This involves…

  • You filling in a questionnaire, outlining your key goals and focuses that you need support with.
  • Within seven days, you’ll receive a detailed blog critique from me (approximately 2 pages long) via email; full of suggestions on how to grow your blog targetted advice and areas of development.
  • You’ll then have an additional seven days to send unlimited follow up questions via email to ensure you know exactly how to grow your blog.
  • This service can include me looking at your media kit and pitching emails- if one of your targets is to make money from your blog. The price of this is £31.99

Testimonials on my previous ebook: Pitching Toolkit

Steph from Colitis to Ostomy: I found the Blog to Business: Your Pitching Toolkit to be really useful and easy to understand. It has enabled me to think about how I will approach brands and how to narrow down the brands that fit my blog.My blog is written with young people having ostomies and pregnant women/new moms with an ostomy.

Becky from The Owlet: Jenna you’re amazing! Just got my first EVER sponsored post thanks to yo. Also after our conversation on Twitter, it’s really helped me come up with blog content. Thank you so much!

Laura from Mum on A Mission

This ebook has given me the confidence to start pitching as well as ideas on who to target and how to find their contact details. Since I read it I’ve successfully pitched to several clients and have recommended this guide to other bloggers too.

Where can I buy?

Buy the ‘Blog Growth Toolkit’ here.

Buy the ‘Blog Growth Toolkit+audit here.

The BIG Blogging Money Survey 💰💷💰

HOW MUCH DO YOU CHARGE FOR SPONSORED POSTS? PLEASE HELP US SHARE INFORMATION FOR BLOGGERS!

Hi everyone; so today I’m back with a survey that I’m keep for to join in with. One of my most popular blog posts on here is: Help, how much should I charge for sponsored posts?

The post is a useful starting point, but I needed more data- what about follow links? charging for use of images? Instagram? None of the info I found covered it all, so I decided to create my own!

This only works if everyone joins in, so PLEASE take a moment to fill this out. Just a couple of points….

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Everything bloggers need to know about their tax self-assessment

If you’re anything like me, you’ve probably left your tax self-assessment return to the very last minute. Perhaps you’re even worse than me and didn’t realise the Self Assessment submission deadline is midnight on the 31st January! But it is fast upon us and most of us avoid it until we really have to face it; last year, 33,000 people filed in the final hour, while a staggering 840,000 people missed the deadline altogether. If it’s late, HMRC delivers a straight £100 fine; with even more penalties if it continues to be missed.

You get the idea. It’s a faff but it needs to be done. To avoid getting stressed,  I’ve teamed up with SimpleTax to share lots of expert advice and tips on filling in your tax return properly as a blogger. Make sure you read to the bottom of the post so you can claim a 14 day completely free trial (bank details not needed) of SimpleTax to help you fill in your return with zero effort!

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10 mistakes bloggers make when emailing PRs

Today we’re going to talk about emails. I’m sure you’ve sent lots of emails to brands this week; with a renewed sense of purpose with growing your blog and the companies you team up with. However, lots of the time, bloggers can make vital mistakes in the emails they send out!

I often get asked to proofread bloggers pitch emails so wanted to share the biggest problems I’ve noticed with lots of them. However, I don’t claim to be an expert, so I’ve also asked two of my favourite PRs-Sam from Socially Sam (if you haven’t already, read my interview with her here, it’s full of tips for working with brands) and Charlotte from Smoothie PR (if you are a food blogger, read my interview with her in which she explains how to work with food brands) to share their biggest bugbears.

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How to create your first paid download+make money from it!

Hello and happy new year! I’ve taken a bit of a break from The Bloglancer over Christmas but now I’m back, ready to inspire you for blogging in 2018! One of my biggest revelations in 2017 was learning about ‘passive income’; something I’d thought as very American and pushy in the past! But in 2017, I decided to release my first ebook: a pitching toolkit for bloggers wanting to work with brands, and couldn’t believe how simple it was!

As someone who had previously had my own book published in print with a publisher, I loved being able to create my own project on my own terms- and, this time, get the vast majority of the revenue too! But what I loved most is the fact that once you’ve written the product, you can earn money from it each day, without having to do anything at all! I was pretty addicted to seeing a sale come in when I’d not even gotten out of my pyjamas yet (newsflash-I’m publishing this and still in my pyjamas!) Somehow that money (even if it was just a single sale) seemed far more exciting than the usual work I’m paid for.

But I don’t think I did anything revolutionary-I just decided to get out there and create a product! So today I wanted to share my tips on helping you do the same. A product that you’ll need to spend a bit of time creating, but you’ll be able to make money from days, weeks, months and even years after putting the work in!

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10 tips for going from blogging to freelance writing

Today is a much-requested post here on The Bloglancer. If you follow me on social media, you’ll know that as well as running two blogs, I am a freelance writer. I mainly write for magazines and online sites but have also done some blogging for brands and copywriting. This topic is something I get asked about a lot, but for me at least, getting ahead in freelance writing is the same as any form of media: working hard; not being afraid to put yourself out there every day; making contacts and constantly coming up with new ideas!  Here are my ten tips for going from blogger to freelance writer….

 

1. Read, read and read some more. (more…)

Everything you need to grow your blog: themes, software, hosting and e-courses!

Yesterday, I made another purchase for my blog and thought I’d dedicate a blog post to it! Last year I signed up for The Genis Blogger’s Toolkit. It was one of the best purchases I’ve ever made (and in fact, other than Emma Drew’s course on making money from your blog, was the only real blog investment I’ve made).

For those of you who aren’t aware, the blogger toolkit is basically a huge list of resources for growing your blog. Last year I mainly focused on the e-book involved, but this year I decided to purchase it again and get involved properly! Why? Well, as I’m now working on 2 blogs, the products were more relevant than ever. I only purchased it yesterday but I have already delved in! Because the product is only on sale for a few days, I thought I’d blog about it now and share my experiences with it.

Here’s what I have already used…

  • FREE Isabelle Theme ($79.00). I needed a new blog theme anyway and since my last one cost over £50, I knew I’d be pretty much getting my money back even if I just used this one product. As you can see, I uploaded the theme this morning and I LOVE IT! I still have some tweaks to make, but it took less than an hour to get it all up and running!
  • FREE 10 Stock Photos Bundle ($69.00). I am obsessed with stock photos so I’ve already downloaded this bundle (and used one in the header of today’s post)
  • FREE Pinteresting Strategies: How I Went from 0-200K Page Views with Manual Pinning ($32.00) I read this last night and thought it was a really good read! I am already doing pretty well with my Pinterest but this went over the value of pinning manually, how to use rich pins (still need to get working on this) and how to maximise your efforts with group boards. There is also a separate resource in the bundle that provides a huge list of Pinterest group boards and how to join them! Group boards make a huge difference to my traffic so this excites me!

 

  • FREE Turn Your Dreams Into Money: How to Build a Six-Figure Blog and Live the Life You Want ($250.00) A bit of a cheat this one as I did this course months ago (you can read my review here) But seriously the current value of this course alone is £197, so the fact you can get the whole bundle for £75 is just madness! I would definitely recommend purchasing if you were interested in Emma’s course.

I also have many more resources downloaded and ready to read for my trip to London today! Including a guide to SEO, a guide to freelance writing and another on time management! There is also a 2-month free plan of social pilot- which promises to grow and schedule your social media, so I’ll be giving that a go too! You can see the rest of the tools here.

Isn’t It all just American resources?

One of my concerns when I first signed up was that it is an American led bundle. I don’t know why but us Brits are much less vocal about all things blogging. However, there are very few resources that can’t be used by the UK bloggers too! The only ones that aren’t relevant is an ebook an American taxes and a snack subscription box for US customers (dammit!). Other than that, the rest of the resources can be used by a UK audience and are just as relevant and useful And of course, our lovely Emma Drew is representing the UK by offering her course!

How much is it and is it worth the money?

The total cost of the course is $97 (I never understand why Americans price things weirdly!) which comes out at £75 approximately. Given that just a few things I have personally tried come to over £500 then I would say absolutely! It’s only avaliable for 8 days (well 7 now, because I am a day late with this post) and after that, won’t be available until next year. You can purchase the bundle here  and although you only have 7 days to do so, you have a whole year to use a lot of the resources (some of the add ons- like the theme- have a shorter download date)

Disclaimer: I am an affiliate of the Ultimate Bundles after purchasing it myself last year. This means if you purchase through my referral link, I’ll simply be credited for referring you. I purchased both bundles out of my own money however, because I’m such a big fan!

How I Reached 1000 Daily Views

Today I’m back with some blogging tips, and this time I am going to be chatting with you about my continued efforts to grow my blog traffic. Last week, I hit over 1000 daily views (on my main blog: A Balanced Belly) for several days in a row and a couple of you in my Facebook group asked me to share my top tips.

 

Revamping Old Content

I decided I’d try to blog a little bit more but knew I couldn’t post lengthy blogs every day. For this, I adopted two strategies. Firstly, revamping old content. As winter is coming, I went over my old recipes and updated the images. Like this pumpkin pie smoothie. I created new pics for Instagram and pins for Pinterest. I then shared in relevant groups. This is definitely worth doing with Christmas content too, especially since older content has built up with Google.

Old Pin                                                                                                                       New Pin

Looking for a dairy free pumpkin smoothie recipe? This anti-inflammatory smoothie contains turmeric, pumpkin and cinammon. It is perfect for those with IBS and IBD. If you are looking for recipes for crohn's disease, IBS or weak digestion give this a try.    

 

 

 

 

 

 

 

 

 

 

 

 

 

I used Canva to make my images. The second pin looks more ‘autumny’ and the quality of images are much better. However, the first pin still does ok on Pinterest- so using the two together brings more traffic! This is something I plan to experiment with more and use several pins for the same post. I have two popular posts with google: gluten-free subscription boxes and dairy free advent calendars. So I plan to revamp these too: adding better images and links to other posts to lower bounce rate.

Start Spreading The News!

Another thing I focused on to increase content was shorter news stories. Being gluten-free, there’s always new product launches and a write-up of one (like this one about dairy-free pizza) only takes about ten minutes but can bring in lots of traffic. Always try to answer questions the audience has, e.g. the price of something, their ingredients or a launch date. These types of stories do well on Facebook too.

A side note to this is to start thinking about what people would be excited about. I do think transitioning from a hobby blog to a site that is more of a job is thinking more of the reader and traffic. It doesn’t mean that what you write can’t be fun- but the balance has to be there.

Social Media

Pinterest is also a bit traffic driver for me (you can read more about how I get traffic from Pinterest in this post) but I decided to join a few more boards and get pinning my seasonal content. I also had an overhaul of my Facebook page~changing the header so it clearly summed up my content and experimenting with video. One of my videos went a bit viral gaining about 400 followers in a week. It is hard work but video definitely seems to be the way forward. Especially videos that link to your content that you can link to in the post.

I then ensured I kept posting relevant content~creating a Canva image with a question or unusual fact that prompted discussion worked well. I also started to share the Facebook post into groups (rather than post links in there). Here’s an example…

It actually reached 9821 people according to Facebook, which is a massive increase of the usual few hundred I get.

Sidenote: This was working really well but then Facebook randomly blocked me from sharing in groups for 7 days. Apparently, this has happened to a few bloggers, so while I don’t think I overdid at all (sharing daily in a few groups) just a word of warning !!

I was also verified on twitter! I am planning a seperate post about that and whether it has any impact on my views!

Anyway, that’s just a few tips on growing my page views. For more info on this, the following blog posts might also help!

 The Only Blogging Course I’ve Ever Taken

   How I Get 400 Views A Day From Pinterest

 

 

Before you go...
Facebook group: Pitching Motivation for UK Bloggers………………………………….
Join my mailing list:to get weekly blogging tips and brand ops

My instagram: @jennafarmeruk
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My twitter: @jennafarmeruk
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Info on my ebook all about working with brands: Pitching Toolkit

 

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