For regular readers, you might remember when I interviewed PRs and small brands on working with bloggers. I interviewed Icelolly.com about press trips, Fran from PrezzyBox about gift guides and Sam from Socially Sam about engagement, pitching disaster and everything else PR deal with!
Today, I’m back- and interviewing the lovely Alex-Account Executive at CCD PR who look after all sorts of lovely natural health, food and wellbeing brands. Alex shares such amazing insight which I know you’ll all find so useful!
Before, I begin, just to ask if you could (if you haven’t already!) fill out my big blogging money survey-to help me share how much bloggers charge for sponsored posts.
Q:Hi Alexandra, thanks so much for chatting with me today! Would you mind briefly introducing yourself, your role at CCD PR and a few of the brands you represent?
I’m an Account Executive at CCD PR working across natural health, food and wellbeing brands, I work across brands such as Nairn’s, Ombar and Equinox Kombucha . As an account executive my role encapsulates everything from getting our products into the press, working with bloggers and influencers, hosting events and brainstorming campaign ideas.
Q: All of my favourite brands (sidenote: If you haven’t tried Ombar, please do immediately!) How much of your day-to-day work is working with bloggers?
It often depends on what we’re working on with our clients. If we’re creating campaigns with bloggers or putting together a series of blogger reviews it can be a big focus of my day-to-day work. I think the work we do with bloggers of all sizes is definitely growing and brands are increasingly open to working with them.
Q:We’ve discussed projects that would suit both my blog and the publications I write for. What are the differences between the two pieces of media do you think? What are the benefits and the drawbacks of getting something in front of bloggers instead of traditional media?
We constantly work to get our clients in the media as it lends a recognised authority that people will trust and respect, also these days a greater number media outlets now have social media with hugely influential followings, so we do have devote a lot of our time to gaining exposure through these channels.
However, working with bloggers can add a more personal touch, so we’re always on the look out for innovative bloggers and influencers to work with who will help introduce a brand to more specialised and dedicated audiences.
Times are definitely changing and I think a lot of PRs now aim to get a balance of both blogger and media exposure for their clients, as we do find that blogger exposure can have a longer-lasting impact for brands.
Q: Very true! Us bloggers are constantly told brands are looking for good engagement-but what does that really look like to a PR company?
Engagement can come in many different forms, but essentially, when I look at a blogger’s engagement it’s to make sure their following isn’t just a number but rather an audience that are genuinely receptive and involved with the content that is being published.
When I look for engagement I often look for bloggers who engage with or work with other bloggers, produce beautiful imagery, have interesting or unique angles for their blog posts, and those that evidently engage with their readers, whether this is replying to comments on their Instagram and blog posts or through Instagram stories.
I also usually look at how they’ve worked brands on previous projects, I’m always really impressed with bloggers that create multifaceted campaigns, even on a small scale, where they showcase brands on both their blog and social media in a way that is unique to them.