Today is one of those blog posts that came to me when I least expected it to! So, let me tell you a little story. Ages ago, I saw an Instagram ad campaign for ‘The Bold Type’ on Amazon Prime (this is not in anyway an advertisement for it, I promise!) At the time, I thought ‘wow, it’s a bit weird that Amazon Prime need Instagram ads.’ and promptly forgot all about it. Yet today, a month or so later, I was bored; watched one episode and I’m now hooked! So I guess influencer marketing really does work folks!
So what the bloody hell has that got to do with this blog post? Well, the show is all about those who work at a fictional magazine (and to be honest, a magazine that is probably not at all realistic) and the protagonist’s struggle to create pieces that really resonate with people instead of just social shares and traffic. It got me thinking about my purpose and my goals when it comes to blogging; and in honesty, some of the times I’m really not truthful about things.
I’m not talking about Instagram followers (those 4000 followers I’ve earnt over the last five years are all real dammit!) but the conversations I have on my blog…
I’m constantly writing about growing traffic and freelancing: giving the impression that I’ve got this shit all figured out. All of my blog posts create a narrative that you’re just one step away from tons of traffic via Pinterest-and when you do; it’ll be plain sailing and money-making from there out.
Not often do we talk honestly about blogging and what it means to us. We lie (or perhaps simply ‘present our best version of ourselves’)not only to our readers but also to ourselves. So today, I wanted to be really honest with you and make some confessions…
1. I’m sorry, but I do get unhealthily obsessed with my numbers.
I think it’s healthy to know your stats. But, to be honest, I can view my stats as a form of validation rather than a success in their own right. If they’ve dropped: I’m not interesting, I’ve got no voice and nobody cares. If they’re up? I’m an amazing success. Yet, It’s often not relative: I had so much lovely feedback from my Youtuber channel-even though I don’t have many subscribers yet.
I also recently blogged about increasing my traffic from 20,000 to 30,000 monthly views; and whilst that has led me to apply for Mediavine-it hasn’t seen any more opportunities come my way than previously. In fact, I have had more work on my blog some months, when my traffic was 1/2 the size I get now! So, I’m sorry if I present traffic as a ‘magic key’ to unlock opportunities: I do think it’s vital but after you reach a certain point, you might not find it as important as you’d think.
2.Pinterest really isn’t the be end all.
I know I’ve blogged about Pinterest a few times and I’ve had loads of people get in touch asking me to help them with it. Pinterest is great but it does have its flaws too: it’s a search engine and that means the people that find my posts are likely to click on and click off- a loyal reader they do not make. Although I am pleased that some of my pins have done amazing through Pinterest, I’m also envious of those who gain traffic through loyal, superfan readers too.
3. I compare myself a lot.
I’ll be honest, I’ve had a few moments recently when I’ve seen bloggers get campaigns I’m perfect for me (in my own head at least) and I compare myself. Am I getting as much work as them? Am I as popular? Note that actually, my worries about not receiving a campaign is not even a money thing necessarily- it’s a validation that I’m succeeding and people are interested in me.
4.I get quite bored of taking photos
Don’t get me wrong-I like taking photos but I’m not brilliant at it. Instagram natural I am not! So, I’d love to say I relish the opportunity, but most the time I want to eat or my husband is telling me to put my phone away. I seem to always attract shadows, inadvertently drop my own hair in the food, shoo the dogs away who try (and sometimes succeed) to eat the food and by the time I’ve taken it, It’s cold and I’m no longer hungry.
5.I’m really glad I don’t have an ‘Instagram husband’
What is it with all these bloggers recently sharing that they know their boyfriend is the one because they are just so invested in their Instagram feeds and celebrate their milestones?. I’d like to share the following conversation I literally just had with my husband:
Me: I’m writing a blog post, so for research purposes how many followers do you think I have on Instagram?
Him: I don’t know.
Him: About 500?
Him: 10,000 then
Me: Err also no!
Him: I don’t even know what’s supposed to be a good number!
So, there you have it. But oh my goodness guys- it’s a bloody photo sharing app; it’s not rocket science. I understand you taking an interest in your partner’s work but it’s also very helpful to have someone to tell you to turn your phone off and not to take it so seriously;because ‘yeah, it’s Instagram!’
6. I don’t just ‘blog for me’, I blog for traffic
I think blogging for yourself is a really nice sentiment and one that I followed for many, many years. I think once you take that transition into blogging as a job (whether it’s for money or simply putting yourself out there as professional) and delve into all the stats that come with it (What’s your twitter impressions? your average comments per Instagram post? your bounce rate?) it’s very hard to detach and blog purely for yourself. There’s some type of content I know is more relevant to my audience each time I write it, and sometimes there are occasions when I know something won’t get lots of traffic, but I’ll write it anyway.
7. I do blog for money
What is with the stigma of ‘if you’re starting a blog for money, you’re doing it wrong.’ Imagine if we said that to people studying a qualification or starting a new career. Now, when I first started out, I definitely didn’t consider blogging as an income-but my second blog (this one you’re reading), I do think about how to make it financially viable and have done since I set it up; I don’t think there’s anything wrong with that.
This leads me on to the next part, I think it’s really exciting to be blogging as ‘a job’ but, you do start to think about your time constantly and how you use it-and if you’re time is compensated. It can be difficult to separate things like admin time and just enjoying blogging: I can sometimes think ‘is this work?’ ‘how is it benefiting me?’ However, The Bloglancer at the moment is largely sponsored-post free and I still really enjoy it. Yet you do feel a little guilty spending time on it; since any time is essentially ‘work-time.’
8. I do feel as if it’s all falling apart
There are quiet days, weeks, months sometimes. Days where you check your inbox isn’t broken and wonder why everyone around you is getting opportunities. I’m sure there’s people who read my blog and my freelance work and think ‘where is she getting all these opportunities from too.’ I’ll mope for a while; then grab my notebook and start sending emails out again. I’m pushy I suppose: I’ll follow up emails; I’ll pick up the phone and just get going again. We don’t often talk about the wall of email silence, campaigns falling through and weighing up how long to chase again but it happens!
I hope this blog post helped-and in the interest in honesty, I’d LOVE to hear your confessions!