I am always getting asked questions about PRs- how we should approach them, what to say to them and my top tips on working together. I’m lucky in my work that I work with PRs in lots of ways- as a blogger but also a freelance writer. In turn, the shoe is sometimes on the other foot as when my book was released, it was me reaching out to blogs and magazines, asking them to feature my product.What I’ve noticed along the way is that the majority of issues in bloggers working with PRs is down to miscommunication, so I’ve created this helpful guide to try to demystify the process.
1. Always find the name of who you’re speaking to. One thing us bloggers rightly hate is when we’re addressed as ‘blogger’, yet many bloggers reaching out to brands will just use a generic email. Take the time to find out which member of staff is responsible for specific brands before emailing.