So, today I wanted to talk about one of the most common complaints I see bloggers talking about: why no-one is reading your blog. You might know that my latest venture is all about blogging outreach (I now run Chronic Illness Bloggers which helps connect bloggers who blog about life with an illness and brands and advertisers) as well as doing blog audits and helping bloggers with their sites. During this time, many of my conversations have been about stats and more specifically people asking: why is no one reading my blog?
Traffic is important. I know many bloggers will tell you it isn’t but most of the time we’re blogging for two reasons: a) we want people to read our words and feel inspired or informed and b) we want to be hopefully paid or compensated for our words (if that’s you, do go fill out my blogging money survey as I’m trying to keep track of how much bloggers charge- I’ll be sharing in a blog post soon!). So unless you are blogging purely for yourself, it’s ok to admit that you want people to read your blog!
After looking at a LOT of blogs this week- I wanted to share ten mistakes some bloggers are making…
1.It’s hard to navigate
I think bloggers underestimate the attention span of an average reader at times. Often, on landing on a site it can be hard to navigate with unclear headings or no introduction to what the site is actually about. Make the purpose of your blog really clear as soon as the reader arrives on your site. One way to do this might be to have a landing page so you can send your different types of readers off in different directions.
2.You’re not offering value
One of the quickest ways to gain traffic is to offer something of value-whether it’s a free download or ten tips on something (just like I’m doing now!). If your blog is purely your own reflections an a journal for your life; that’s absolutely fine-but you might need to accept it might not be the traffic-building blog you’d like.
3.It doesn’t stand out
You don’t have to have a clear ‘niche’ but you do have to offer something different in my opinion. There are just so many blogs out there- why would anyone read yours over a thousand others?
4.It takes too long to load
I’d recommend using google page speed insights to see how slow your site is to load- this can be really offputting; especially if people are scrolling on their phone.
5.You’re focussed on false engagement
Follow trains. Comment pods. Like for Like. Whatever you call them, they’re really bloody annoying. And all a bit fake. I might use one once in a blue moon-but only if I know the reader is likely to stick around afterwards.
For example, if I have an amazing post on The Bloglancer; I might use these to drive people to my site (since them being a blogger is the perfect audience) but make sure I have all the different ways to follow my blog so they’ll stick around. I wouldn’t do this for my first blog, A Balanced Belly, however-since it’s unlikely I’d find people geniunely interested in my content.
You might spend thirty minutes of comment pods and follow trains to bring in one hundred readers one day; but it would be better spent working on Pinterest- to bring in potential one hundred readers every day.
Read it next: How I get 400 views a day from Pinterest.
6.Your sponsored content sticks out
If you’re only blogging a few times a way and have regular sponsored content, it can definitely impact your blog. So your sponsored content needs to BE BETTER than your original content, not just stuff you’ve posted and hoped nobody would read. Treat every sponsored post not just as a way to make money, but a way to get traffic. Always ask if you can offer a giveaway item (which is a very easy way to boost traffic) and always share on social media, create pins AND make it interesting (too many bloggers just don’t do this)
7.You’re not keeping people on the page
Always do your very best to keep bloggers on the page once they’ve arrived. Try to have recommended posts at the bottom of the page and interspersed throughout (either through images or links). Make sure you click the ‘open in a new window’ tab, so you don’t lose the blogger!
8.You don’t know who you’re writing for
Yes, you may have the nice template and an Instagram-worthy feed; but who is your ideal reader? What are they likely to want to know that you can help them with. Quite a few bloggers have readers surveys and they can really help get to grips with what the reader is after. Another way is to look at your stats and see which style of post is consistently popular.
9.You’re not sharing enough
Make sure you are sharing your old content as well as your new stuff. I often go through my blog and see what type of evergreen content I can reshare ( I either do this manually or use the app ‘HiPlay’ which works with Buffer). It’s also worth making sure you are continually sharing old posts around key dates- so get your Easter posts scheduled!
10.You haven’t bought my book.
Sorry guys, this wasn’t intending to be self-promotion; but I already designed my pin for ’10 tips’ and I’m having a mental block around the last one- so I thought I’d give my new ebook about building traffic a mention. If you’re looking to build your traffic, it’s got lots of practical tips and I also offer blog audits if you’d like me to take a look at your blog specifically to see where you’re going wrong?
I hope this post helped and I’ll be back with a new PR interview in a couple of days!